夹缝叙事,“远观式”创作哲学,影像化,文化消费语境,张爱玲作品的市场价值探讨
张爱玲作品的市场价值探讨
专业****团队→竭诚为你服务→论文请联系****→
  • 臂力论文网精英****团队,竭诚为你服务
当前位置:臂力论文网 >> 管理论文 >> 旅游管理学 >> 浏览文章张爱玲作品的市场价值探讨

张爱玲作品的市场价值探讨

http://www.zidir.com/html/glxl/lyglx/403242.html


最新
  • 家用轿车保险效益浅析
  • 文本类型视角下会计英语的语言
  • 迪斯尼快乐文化传播探讨

  • 夹缝叙事,“远观式”创作哲学,影像化,文化消费语境,
    正文开始
    张爱玲是中国现代文学史上的重要作家,近年来随着以其作品改编的影视作品的热播、其佚稿与遗稿的面世、上海旅游产业对其故居的修整与开发等因素的推动,张爱玲逐渐成为中国文化市场领域里的一个重要的文化消费符号,受到文学与文化批评学者们的关注。本文的研究重点是通过对张爱玲作品的市场消费情况的调查与浅析浅析,为张爱玲作品的流行寻找理论与事实依据。本文立足于张爱玲作品阅读、张爱玲生平考察、张爱玲作品发表、出版及改编情况、张爱玲作品市场接受情况调查结果等,依据微观经济学、媒介消费学、接受美学理论,通过实证检验与统计学的策略,验证“张爱玲作品的市场价值决定张爱玲作品在当今文化市场的重要地位”的结论。本文在总结张爱玲在中国文学史上地位变化过程、特点及相关理由的基础上,从张爱玲作品的市场吸引力、推动力与市场接受情况调查与浅析浅析三个方面,对张爱玲作品的市场价值进行系统说明与理论阐释。第一个方面,张爱玲作品的市场吸引力。“夹缝叙事”缔造的传奇色彩是张爱玲浴火重生的主要理由;“远观式”创作哲学营造的独特情趣美使张爱玲作品获得大众青睐;张爱玲作品中的繁复中西文化元素是其获得国内外读者认可的重要理由,审视人性与文字香气,是张爱玲作品的独特艺术价值;旧上海流行报纸、杂志等大众刊物的传播力量的聚合,是张爱玲作品赢得市场生命的重要途径。思想的深刻性、历史感、质感和美感的完美结合,媒介的认可与宣传,共同构成了张爱玲作品的市场吸引力,迎合了当今文学消费者的阅读偏好。第二个方面,张爱玲作品的市场推动力。张爱玲作品的发表、出版与营销是张爱玲的发展与腾飞之路;张爱玲的许多作品都被影像化,包括《太太万岁》、《红玫瑰与白玫瑰》、《倾城之恋》、《半生缘》、《色戒》等,产生这种现象深层社会理由和文化因素,都是本章研究的重点;上海市政府开发了张爱玲故居,这对张爱玲作品的传播有着重要意 义。第三个方面,张爱玲作品的市场接受实证调查与深思。通过社会调查的形式,调查张爱玲作品读者的审美心理和社会地位、收入水平、阅读期待等,总结、浅析浅析并展望张爱玲作品的市场接受情况。根据以上浅析浅析框架,本文尝试从文化市场方面解读张爱玲的再崛起及其潜藏的社会因素和文化因素,深刻挖掘张爱玲作品中契合当代人审美标准的艺术性与思想性,浅析浅析张爱玲作品得到市场重视与推广的理由,总结张爱玲的文化符号作用,并希望能借此达到对发挥张爱玲的文化符号作用有所启发的目的。有别于传统的文本研究,本文尝试将张爱玲作品放在当代文化消费语境下进行重新审视与思索,同时结合接受美学、实证研究与统计学策略以探究张爱玲作品传播与消费过程中作者、读者、传播者三者之间的关系。

    【Abstract】WwW.zIdiR.CoM Zhang Ailing is an important writer in the history of Chinese modern literature. In recent years, Zhang Ailing’s literary works have been developed into popular movies and TV plays which are broadcasted on famous channels frequently, her undiscovered and posthumous manuscripts have been excavated, and her former residence in Shanghai is repaired and opened by Shanghai’s city government. All these facts impel Zhang Ailing to be a cultural consumptive symbol in Chinese cultural market, attracting many literary and cultural academicians’concern. With investigating and analyzing her literary works’market value, this thesis lays stress on looking for theoretical and facts evidences for their popularity. Based on my reading experience, my research on Zhang Ailing’s biography and her works’publishing and adapting history as well as the results of investigating how her works are consumed today, using microeconomics, medium consumption and reader-reception aesthetics theories, this thesis tries to authenticate the conclusion that“the market value of Zhang Ailing’s literary works determines their important standings in Chinese contemporary cultural market”with the method of empirical tests and statistic researches.On the basis of concluding the change of Zhang Ailing’s status in Chinese history of literature, the characteristics and reasons of the change, this thesis systematically analyzes and theoretically interprets the market value of her literary works in following aspects. Firstly, the marketable attractions of Zhang Ailing’s literary works. The legendary character made by“crack narrative”is the key factor for Zhang Ailing’s literary works’renascence, the creative philosophy of“observing in a distance”realizes their popularity, the colorful western and eastern cultural elements extend their oversea market, and their unique artistic characteristic is scanning humanity and the literal charm, the join forces of popular newspapers and magazines in Old Shanghai helped them gain their cultural market life. The ideological, historical, exquisite content, which is considered to be its main market attractions, as well as the medium’s acceptance and propagation, cater for contemporary cultural consumers’reading interest. Secondly, Zhang Ailing’s literary works’marketable impetus. Their pronouncement, publish and marketing is the impetus to her progress and success, many of her novels were recomposed to be movies and TV plays, the deep social and cultural reasons for recomposing is the pivot of this chapter. Besides, Shanghai’s city government repaired and opened Zhang Ailing’s former residence, which means much to her works’prevalence. Thirdly, investigating and thinking about the actuality that how Zhang Ailing’s works are consumed today. Based on the results of investigating the readers’aesthetic psychology, social status, earning levels and reading expectations, this thesis tries to conclude, analyze and prospect Zhang Ailing’s works marketable acceptance in this chapter.According to this analyzing frame, this thesis tries to unscramble Zhang Ailing’s renascence, analyze the hidden social and cultural reasons in it, dig her works’artistic quality and the ideology which cater for contemporary aesthetic standards, look for the reasons why her works are highly respected and popularized, conclude her works’importance as a cultural symbol in the view of cultural market, and hopes to inspire its cultural symbolic function. Differentiating from traditional content research, this thesis’invention is reconsidering Zhang Ailing’s literary works in a cultural consumptive context and researching the relationship among the writer, the consumers and the propagators using reader-reception aesthetics theories, positivi** and statistic theories.

    【关键词】 夹缝叙事; “远观式”创作哲学; 影像化; 文化消费语境;
    【Key words】 crack narrative; the creative philosophy of“observing in a distance”; visualization; cultural consumptive context;
      http://www.zidir.com/html/glxl/lyglx/403242.html
      推荐
      安庆市旅游发展与策略研究 
      循环经济理念在旅游餐饮业运 
      我国旅游景区管理体制现状分 
      三峡库区农业生态旅游经营管 
      浅谈泰国旅游管理法律制度 
      某旅游度假区农村卫生室现状 
      论森林公园的自然保护地位与 
      旅游与酒店管理专业阳光体育 
      旅游企业财务会计管理之我见 
      旅游景区开发与管理中的道德 
      旅游管理专业的产学研结合人 
      旅游管理专业统计学原理课程 
      旅游管理高职专业实习不稳定 
      旅游安全风险管理与对策研究 
      辽宁旅游服务质量管理模式研 
      基于新公共管理视角的中国黑 
      请您记住我们臂力论文网,竭诚为您服务 WWW.zIdir.com
      夹缝叙事 “远观式”创作哲学 影像化 文化消费语境
      张爱玲作品的市场价值探讨 》由臂力论文网 整理提供